Big agency experience but with the personal touch.
Strategic consultancy. Creative campaigns. Crisis Management. Public and Media Relations. Media Training. Corporate Literature. Social Media. Excellent writing skills. Wide sector experience. Long standing business relationships. Award winning.
How I explain PR to friends: "I manage a company's reputation. If they've achieved something good I'll get them media profile. If they have done something bad, I will keep them out or limit the damage. Although, of course, there's more to it than that."
Whatever the message you're seeking to put across it has to be communicated in a high impact, straightforward way and always with the clients' business objectives in mind, whether that be through 'traditional ' print or broadcast, social media, video or other online content.