Experience? In a word 'extensive' covering many different industries and sectors, delivering B2B and B2C campaigns for clients with a regional, national and international presence.
It includes automotive, agriculture, care homes, childcare, education, energy, financial services, food retail, funeral services, health, legal, local government, marine, pharmacy, public sector, pubs, rail, regeneration and travel.
Below is just a taster.
British Seed Houses
Brief: Raise the profile of this UK grass seed company and its CSR programme among the greenkeepers, groundsmen, sports venues, landscape specifiers and local authorities who buy its products.
Activity: In a tie-up with the Movember men’s charity, negotiate with the National Trust to attach a near 40ft moustache to the Cerne Abbas Giant, a famous centuries-old figure created in chalk on a steep Dorset hillside.
Results: Extensive media coverage online and in print including The Times, Express, Mirror and Sun, on BBC television in the UK and America, round the world coverage on Twitter. Watch the video.
Brief: Manage the opening of the new £170 million Walsall Manor Hospital, raising awareness of the state-of-the art services available to all.
Activity: Series of events including Walsall Manor HealthFest with fun and serious activities for the town’s many cultural groups and a ‘Families of the Decades’ initiative which generated numerous media-friendly stories. These included a baby born in the car park, twins returning for their 50th birthday and a baby girl who grew up to be a midwife at The Manor delivering others' babies.
Results: Widespread recognition among the target audiences, extensive regional TV, radio and print coverage with BBC Radio WM broadcasting live all day. The campaign won a Gold award for the Best Event in the CIPR Pride Awards.
Brief: Raise awareness of the £64 million new Wiseman Campus of Walsall College with an inclusive campaign that reached out to students, potential students and the whole community.
Activity: Walsall College’s first Urban Festival, showcasing courses and facilities in a contemporary setting. It included a borough-wide talent competition and a day long festival, including a hairdressing and fashion parade, CSI Walsall, Great British Kitchen Challenge, VIP opening with a flash-mob and ending with a DJ set by Fearne Cotton.
Results: Hundreds of families and prospective students took a look around, 3,000 signed up via a microsite for the evening set, regional media coverage was comprehensive, with Central TV’s Bob Warman inducted as the college’s first honorary graduate. The Festival won a Silver award for Best Event in the CIPR Pride Awards.
Walsall Regeneration Company
Brief: Raise awareness of Walsall as 'A Town for Enterprise', launching the company's £500 million prospectus and highlighting investment opportunities along with its key role in leading the town's regeneration.
Activity: High profile launch at the iconic Art Gallery Walsall with day-to-remember helicopter trips over the town and the seven regeneration sites being promoted.
Results: Some 70 VIPs and media were given a bird's eye view of the town during 13 helicopter flights, attracting extensive coverage on BBC 5 Live, regional TV, radio and press and in the leading regeneration titles. The campaign won a Gold award for Best Public Sector Campaign in the CIPR Pride Awards.