Following the positive response to a 12-page 'red top' produced for The Parts Alliance for the international Automechanika Birmingham, a bespoke version was created for Derby Servicesure, a member of its Servicesure Autocentres network.
The newspaper is from a toolbox of marketing materials available to support independent garages, in this case featuring a mix of news, offers and fun competitions for children.
The paper highlighted Derby Servicesure's support for the community, its range of services and customer contact points, such as its website and social media, and was given out to families attending the Long Eaton Carnival, which the garage was supporting.
This 'old school' communication model has also been adopted for the Wem Vehicles of Interest Rally (17th July) for Servicesure Autocentres in and around Shrewsbury. Thanks to Lee at Panacea for his excellent design skills.
And for other Servicesure Autocentres interested in their version, sorry but despite the photograph potentially suggesting otherwise it doesn't come with free cakes!